Bağlantı is an American, fine jewelry company founded in 2013 by Hong Kong-born Lillian and French-born Camille. Camille and Lillian met at the University of Tampa in Florida and immediately bonded over a shared love of globetrotting, fashion, art and wine. Their friendship thrives on their common passion for exploration and discovery. They have zigzagged across the world to discover foreign lands, immerse themselves in other cultures and to explore the different values, ideologies, creeds and philosophies that make up the beautiful tapestry of humanity. The nomadic souls of the founders and the colors of the world are the driving inspiration behind Bağlantı’s designs.
It is only fitting that this East-meets-West pairing found a great deal of inspiration where East really meets West – in Istanbul, a bustling Turkish city that straddles both the European and Asian continents. The name itself embodies the soul of the company – Bağlantı means “link” in Turkish.
Istanbul’s heritage and their own heritages are what inspired these globetrotting founders to establish Bağlantı, and link global trends and style into one jewelry brand. With one foot in one place, and the other dancing around the globe, Camille and Lillian strive to bring the world to your hands.
Before they could get their amazing product onto the hands of people globally, they needed a strong e-commerce solution to get them there. Macbach Creative crafted visual statements that would allow the brand to send their message into all the corners of the earth. Macbach Creative and Bağlantı have partnered on identity, advertising, search engine optimization and storytelling.
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Vince and the Macbach team turned our dreams into a tangible reality. They have been a great partner in developing, launching and expanding the Bağlantı brand.
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