Elica Corporation has operated on the kitchen hoods market since the 1970s. Today the company has eight plants worldwide in Italy, Poland, Mexico, Germany, India and China. 3,400 employees produce 18 million pieces ranging from hoods to motors every year.
Elica’s marketshare has steadily grown year-over-year to become the global leader in production quantity. Acting primarily as an OEM manufacturer, Elica builds 100% of range hood products for Whirlpool, nearly 80% of GE and 65% of Electrolux and all previously mentioned manufacturers sub-brands like KitchenAid, Ikea, Frigidaire, and Jen Air. Elica is a publicly traded company on the Milano Exchange.
Macbach Creative became involved in marketing the private label brand to the North American continent several years ago. Macbach Creative partnered with their global teams in Fabriano, Italy, Queretaro, Mexico and the United States to assist with market penetration, market analysis, local marketing position and graphic design.